In 1943, the wealthy American businessman Guggenheim and his partner Hilla Rebay found the famous American architect Wright, hoping that he would build a museum for the Guggenheim Foundation to display one of the foundation’s treasures. Series of works of art. Wright is an architectural wizard who has won countless honors for his ‘architecture and nature’ philosophy and the architecture he designs. The Guggenheim Museum was finally completed in 1959, and Wright died six months after opening. Nearly 60 years later, a Swiss watchmaking brand, Mido, was associated with such a modern art museum because of a global selection campaign. Two ‘creators’ who did not intersect, and two fields that were not connected, but The confluence at this moment is accidental, and perhaps inevitable. At the end of October 2017, Mido’s ‘Inspiration from Architecture’ limited edition watch was officially launched at the Guggenheim Museum in New York. The ‘Carnival’ of American classic architecture and Mido limited edition watches was launched.
The Guggenheim Museum is a cluster of museums, and the Guggenheim Museum in New York is its birthplace. Moving away from the traditional museum-by-hall or hall-like exhibition format, the Guggenheim Museum in New York is not only an “intruder” in the New York City architectural complex, but also a modern one based on the spiral building structure Wright has always wanted to achieve A disruptor of art museum architecture. The Spiral Hall of the Guggenheim Museum in New York, although it is a 6-story structure, has no clear floor separation. They are connected and run through the entire exhibition area through a sloped corridor.
Because of this concept and structure, the Guggenheim Museum in New York not only displays many paintings of modern art, it is also an architectural art ‘statue’. Mido’s ‘Inspiration from Architecture’ limited edition watch fully complies with the original design intention of the Guggenheim Museum in New York, draws inspiration from its highly artistic structure and integrates into the design, so it is even a bit like a miniature version of the ancient The spiral exhibition hall of the Gennheim Museum is impressive.
The case is made of stainless steel and has a diameter of 40 mm. From the perspective of the watch, this is obviously a simple, elegant, individual and therefore very attractive model. It is different from all Mido watches. You cannot see the shadows of other series of watches from this watch, so it is a very special watch in Mido, and it is only this one. Limited to 500 pieces.
It echoes the white spiral exterior wall of the Guggenheim Museum. The case is also designed to be wide and narrow, and there are grooves and stripes in the middle.
Correspondingly, Mido has specially designed a conch-type crown. Its overall shape is in the same vein as the case (or the Guggenheim Museum in New York). For the convenience of use, there is a circle of black rubber on the inside to enhance the feel of use.
In addition to the case and crown, the dial is the image of the watch. Since the case is like the Guggenheim Museum, the dial as the top of the building also certainly echoes the glass dome of the Guggenheim Museum. The glass dome of the Guggenheim Museum is the most important source of lighting in the exhibition hall. The petal-shaped structure designed at the top reflects the museum’s artistic atmosphere. The dial is therefore also designed in the shape of petals, and also has a slight arch arc, thus creating a three-dimensional sense of space on the dial surface.
On the inside of the case, Mido is marked with the English symbol ‘INSPIRED BY ARCHITECTURE’, which is inspired by architecture.
Turning over the watch, the screw-down caseback is also designed as a petal, and the middle is transparent gemstone glass, which can see the movement of the internal movement.
As a sincere work of the year, Mido’s “Inspired by Architecture” limited edition watch has a Caliber 80 Si fully automatic mechanical movement, which has three characteristics. The first is equipped with a silicon hairspring, with the K gold Si emblem on the balance plate. The silicon hairspring has the advantages of antimagnetic, temperature difference resistance, and shock resistance, so it can have better practicability than conventional alloy hairsprings. Second, 80 hours Long kinetic energy storage, so that in actual use, the watch basically does not need to worry about power issues, even if it is not worn for two consecutive days. Third, this movement has been certified by the Swiss official astronomical observatory, so it has been further corrected in temperature difference, position difference and accuracy. , Which has better quality and performance than conventional movements.
Due to the special case structure, the strap also needs to be specially designed so as not to affect the curved appearance of the case, so Mido has designed a concealed lug.
Black leather strap
The strap is a black leather strap with a stainless steel pin buckle, which is easy to use. You can choose the appropriate hole according to the size of the wearer’s wrist, and the effectiveness has been adjusted.
Mido ‘Inspired by Architecture’ Limited Edition Watch
In addition to the difference of the watch itself, Mido is also equipped with a beautiful watch box with a limited warranty card.
Summary: Inspired by architecture, the immortal building becomes a part of watch design, so that the watch has a classic heritage, and the Mido watch does have a distinctive personality. Mido’s ‘inspired by architecture’ limited edition watch, through a link between square inches, connects an artistic building that crosses half a century, and Swiss watchmaking technology. This interlacing of time and space makes this seem bland. Watches are even more precious.