With Precious Metals, Is The Apple Watch A Premium Watch?

After Apple officially released the Apple Watch on September 9, 2014, the smart watch did not appear in the hands of the mass consumer with the iPhone 6, iPhone 6 Plus (because its supporting software system was not ready), But it has been delayed until March 9th (1am on March 10th, Beijing time).

Apple Watch Edition 18K Rose Gold 42mm, 38mm
 On the surface, the Apple Watch with precious metals is indeed very expensive. It has successfully stood beside traditional mechanical watches such as Rolex, Jaeger-LeCoultre and Hublot. So is it now considered a luxury watch? I searched for it, and found a definition that is in place: ‘Luxury is a consumer product that exceeds the scope of human development and survival needs. It is internationally defined as’ a type that is beyond the scope of people’s survival and development needs and has a unique Consumer goods with characteristics such as scarcity, scarcity, and so on, ‘are also called non-necessities. ‘So even if the Apple Watch with precious metals is expensive, even if it belongs to the category of luxury goods, it cannot be a high-end watch.

 The mechanical watch on our hand is a consumer product that exceeds the scope of human development and survival. The Apple Watch Edition series starting at $ 10,000 (National Bank of China 74,800 yuan) is obviously the same, so theoretically, it seems to make sense. . But I can buy a watch with the same function for $ 349, so why should I buy an electronic watch with only a different case material for 28 times the price in pursuit of luxury? According to the circulating news about Apple chip orders, if the first wave of mass production is between 30 million and 40 million, it will be far from scarce and rare. After all, Rolex, which has the largest industrial production, But only 6 or 700,000 yuan a year. So I think that apart from these two points, even if the Apple Watch Edition series is a luxury product, it is not an excellent luxury product. Since it’s not about excellence, it can’t be about high-end watches, it can only be regarded as the most expensive electronic watch.

 Let’s take a look at the $ 349 Apple Watch sports model, which is equipped with an aluminum alloy case and Ion-X glass as the external screen. The $ 10,000 high-end Apple Watch Edition is equipped with a sapphire glass screen, 18K yellow or 18K rose gold case, 38mm diameter (42mm case diameter $ 12,000) and ceramic case back, the rest of the configuration is no different. The gold version of the Apple Watch is for luxury and extravagance. Its existence does not make any sense. The mass consumers are not able to control, and the IQ and EQ of high-end consumer groups are often higher, and few people are blindly chasing them. As a rational consumer, they should have independent thinking and judgment capabilities, which can distinguish between value and worthless. . In other words, can money really be spent? Are you really buying a watch just to watch the time? Is it not for the expression of its value, or for the good taste image in the eyes of others? More media believe that the gold version of the Apple Watch is an electronic watch luxury created to adapt to China’s national conditions, because whatever it is, no matter what it looks like, whether it is useful, worthless, and there will always be people in China willing to buy it. Because China never lacks puppets.

 We have reason to believe that even the Apple Watch, which sells for $ 10,000, is only an electronic watch, and it is only the electronic watch field that is affected by it. Without the heritage of traditional watchmaking, it will eventually become obsolete. Like electronic products such as mobile phones and computers, it will enter the track of rapid replacement. Whenever a new generation of electronic products appears, you feel the one in your hand has to be thrown away, because the screen resolution is higher, the standby time is longer, and the capacity is larger. But do you throw Gold watches? So neither is it, nor is it not.
 For the 18K gold version of Apple Watch introduced by Apple, what traditional mechanical watch can we choose at the same price? First we can consider it:

Rolex Submariner 116610LV-97200 Green Disk
 And it: IWC IW371446

Jaeger-LeCoultre Q1368420

Rolex Greenwich II 116710BLNR-78200

Blancpain Fifty Fathom Series 5000-1110-B52

Cartier TANK SOLO tank series W5200026

 So when there are many choices, then why buy a generation destined to be a test product? What can I do with 18 hours of standard battery life? We have accepted a cell phone that can be recharged every day, because no matter how expensive it is, it is also a necessity. What about watches? I don’t see what it means to exist as a luxury. It is not a heritage, nor the manual value of extreme craftsmanship, it is pure luxury for extravagance. ‘What time is it?’, ‘My watch is out of power.’
 If you feel that 70,000 is not willing to buy a steel watch, then there is a Cartier TANK SOLO tank series W5200026 watch. Of course, there are more options here: b5 /

Exciting New Vitality Tasting 2017 Sihh Roger Dubuis Excalibur Carbon Fiber Watch

The classic Excalibur King Series with absolute beauty has been deeply rooted in the brand genes of Roger Dubuis. It is the best embodiment of the brand’s bold exploration spirit, and it also symbolizes the brand’s watchmaking. The world is determined to stay ahead of the game. Roger Dubuis “Releasing the Beast” at the 2017 SIHH in Geneva, launched the world’s first Excalibur carbon fiber watch.

   This stunning red and black two-tone model features a skeletonized case unique to the ExcaliburSpider series, with a DLC-coated titanium crown, case back and ring. The extremely lightweight yet robust titanium alloy complements the case’s multi-layer carbon fiber.

   The honeycomb decoration of its dial is inspired by the radiator grille of the car, and here it creates a perfect stage symbolizing high technology, set off the extraordinary RD509SQ movement: this ‘Astral Skeleton’ Core, with a 70-hour power reserve function. The main plate, bridge and tourbillon upper frame of this watch are all made of carbon fiber, forming a group of lightweight and excellent timepiece structure.

   Compared to other carbon fibers, T700 carbon fiber has a uniformly distributed structure, which is sufficient to reduce the porosity by 8%, and can substantially reduce the weight by 30%, which is beneficial to the rotation of the tourbillon upper frame. Applied to the 10-degree angle between the main splint and the bridge of the movement, the layered carbon fiber has also undergone a delicate and complicated manufacturing process, which makes the movement and the ring have the same pattern, which has become a sophisticated model for expressing aesthetic effects with technical processes.

   Its black rubber strap is inlaid with red RubberTech imitation fabric industrial fabric, and is fixed by a DLC-coated titanium buckle. It not only holds people’s wrists lightly, but also inspires infinite imagination.

   T700 carbon fiber has exceptionally strong characteristics, and can reduce vibration and improve accuracy, so it effectively facilitates this difficult task. Its ultra-thin layered structure is achieved through a complex impregnation process, and in the process it gains a number of beneficial material properties.

   The Excalibur Spider Carbon watch will be launched in a limited edition of 28 pieces.
   The above content is the information related to the 2017 Geneva International Haute Horlogerie Salon prepared by the staff in front of the Watch House. In the future, we will continue to provide more and more intuitive exhibition reports, please everyone attention.
   2017 Geneva International Haute Horlogerie Salon features: