Audemars Piguet, a Swiss watchmaker, is a time-honored family in the watch industry and is the only watchmaker in the world still under the control of the founding families (Audemars and Piguet). Brand. Since its founding in the Vallée de Joux in the Jura Mountains in Switzerland in 1875, Audemars Piguet has written immortal chapters in the history of watches and clocks, creating many ‘first in history’ records, constantly introducing limited edition masterpieces, Outstanding innovative high-end sports watches, classic masterpieces, gorgeous jewellery watches for women and specially-made rare gems.
Cradle of Fine Watchmaking-Switzerland
After thousands of years of wind and frost in the Swiss Vallée de Joux, the wonderful natural scenery has bred an infinite treasure of time. In 1875, Audemars Piguet was born in the cradle of fine watchmaking. The 17th-century Ru Valley is full of ancient rocks and forests. The pristine and natural environment makes it almost impossible to grow crops. ‘Nothing grew but rocks only seems to be able to grow here.’ Mr. Olivier Audemars, deputy to Audemars Piguet’s board of directors, said: ‘The natural environment of the Ru Valley is not suitable for the development of human civilization. There are only a lot of forests and rocks here. The local residents cannot grow any crops. They can only make a living through animal husbandry. Then, people Mastering the skills of smelting steel through rocks, in the long winter of 8 months each year, residents began to make timepiece movement parts in the form of home workshops. From the end of the 18th century to the 19th century, Ru Guya quickly developed The heart of complication timepiece production. ‘
In the 18th century, under the interference of the handicraft industry association with religious and government background, a large number of home-based workshops of the watchmakers in Rugu Valley made their own decisions, obscurely producing high-quality watch parts. Audemars Piguet founders Jules Louis Audemars and Edward Auguste Piguet took the lead in producing pocket watches with finished movements, and won the opportunity for the independent development of Rugu watchmaking industry. In the 19th century, the valley’s watchmaking workshops have developed into the heart of the entire complex timepiece production in Switzerland.
For Audemars Piguet, Ru Valley is not only the heart of the development of complex movements. What’s more important is that the independence of Ruyao because of its geographical environment has also become the core of the brand that Audemars Piguet has always adhered to. A piece of timepiece with a legacy. Each Audemars Piguet timepiece contains our unique insights and perfect interpretations of aesthetic design, watchmaking and hand retouching.
Artistic interpretation of Ru Valley
The Jura Mountains, where the valley is located, are named after the term ‘Jurassic.’ British photographer Dan Holdsworth is obsessed with the complex terrain and unpredictable climate of the Ru Valley. His series of pictures for Audemars Piguet are set in the beautiful and harsh natural environment of the Ru Valley. Dan Hodsworth captures the ancient forests and terrain covered by the mist, recording the quiet and beautiful but ephemeral natural landscape of this valley. He said: ‘The unique geological formations and natural landscapes of the Ru Valley have very moving characteristics, and they are also my favorite location for creation. In a way, it conveys the power of time. The perfect fusion of technology and native landscape has With a captivating charm, the connection between the two is the best material for creative work. ‘
Ru Valley under the lens of British photographer Dan Hodsworth
In 2014, Austrian video artist Kurt Hentschläger filmed a magnificent panoramic film ‘Measure’ for Audemars Piguet in the Ru Valley. This film describes the harmonious coexistence of nature and technology, and explores the coexistence and interaction between the two. Through the presentation of natural landscapes, Kurt Henskrach outlines the development history of Audemars Piguet from a new perspective. He believes that ‘the perfect natural landscape preserved in Ru Valley will present a kind of The new state makes the viewer realize the importance of returning to the original nature. ‘
Austrian video artist Kurt Henskrach presents the panoramic film ‘Measure’ of the Ru Valley
Family legend beginning in 1875
Audemars Piguet founders Jules Louis Audemars and Edward Auguste Piguet
Badge hanging from the front of the Audemars Piguet building in 1875
In 1875, two young and talented watchmakers, Jules Louis Audemars and Edward Auguste Piguet, co-founded Audemars Piguet in Le Brassus, Switzerland. They developed a ‘low-volume, high-quality’ product strategy. , Maintains and inherits the fine watchmaking craftsmanship in the independent environment, and carries the highest level of decoration and polishing craftsmanship. Because of the spirit of independence he insists on, Peter loves to inherit this precious cultural heritage, and innovates, actively, and open up the future.
Audemars Piguet Board Chairman Jasmine Audemars (left) Audemars Piguet Board Chairman Olivier Audemars (right)
Some stories are legends in themselves. They span centuries and are passed on from generation to generation, and become even more extraordinary as the years go by. Since its inception, Audemars Piguet has been writing legends of traditional craftsmanship and extraordinary creativity in the field of fine watchmaking. Audemars Piguet chairman Jasmine Audemars said of the family tradition: ‘For Audemars Piguet, it means not only remembering the past with respect, but also symbolizing positive action to move forward into the future, pursuing innovation with the spirit of excellence , And commit to a new career to create a classic. ‘
Olivier Audemars, great-grandson of Edward Auguste Piguet, one of the founders of Audemars Piguet, recalls: ‘My grandfather, Paul Edward Piguet, always tells me stories about watch factories. To him, the company does not belong to anyone, but this The region itself. His mission is to ensure that the company remains in the valley and is passed down from generation to generation. ‘
Master of Fine Watchmaking
The heritage values that the founders Jules Louis Audemars and Edward Auguste Piguet gave to the brand have become the source of success for Audemars Piguet since its establishment. To this day, Audemars Piguet is still the finest watchmaking brand when it comes to complication. Adhering to the fine watchmaking craftsmanship from the Swiss valley, every Audemars Piguet watch perfectly embodies a unique, internal and external design aesthetic. These intricate and sophisticated timepieces have the unique value of hand assembly and detail refining in the hands of the perfect watchmaker. Each series of Audemars Piguet has its own unique and distinctive features, which explain the brand’s advanced watchmaking craftsmanship and strong innovative research and development capabilities.
In 1882, Audemars Piguet introduced its first pocket watch with large complications. In 1892, Audemars Piguet introduced the first watch with a minute repeater function in the history of horology. In 1921, Audemars Piguet introduced the world’s smallest minute repeater movement (only 15.80 mm in diameter); subsequently, the world’s thinnest pocket watch movement (only 1.32 mm thick) was launched, equipped with an ultra-thin movement (thickness (Only 1.64 mm) watch came out, in 1938 once again created a new milestone for ultra-thin watches. In 1955, Audemars Piguet introduced the first perpetual calendar watch with a leap year display in the history of horology. In 1967, Audemars Piguet introduced Calibre 2120, the thinnest self-winding movement with a central rotor in the history of watches and clocks (only 2.45 mm thick). In 1978, Audemars Piguet made another legend in the field of ultra-thin watches, launching the world’s thinnest self-winding perpetual calendar watch. In 1986, Audemars Piguet created the self-winding ultra-thin watch with a tourbillon device. The thickness of this landmark watch is less than 5.70 mm. The tourbillon is still the most delicate work in the history of horology (only 7.20 mm in diameter).
1882: Audemars Piguet launches the first large-complexity pocket watch with perpetual calendar, double-seconds chronograph and minute repeater
1892: Audemars Piguet launches the first minute repeater in the history of horology
1955: Audemars Piguet launches the first perpetual calendar watch with a leap year display in the history of horology
1978: The world’s thinnest self-winding perpetual calendar watch
1986: Audemars Piguet launches the world’s first self-winding ultra-thin tourbillon watch Ref. 25643BA
In 1999, Audemars Piguet began research and development of the escapement of the movement. After 7 years of innovative research, Audemars Piguet launched the new exclusive escapement system (Audemars Piguet Escapement) in 2006. Different from the indirect transmission method of the traditional Swiss lever escapement, Audemars Piguet’s exclusive escapement system with direct transmission, dual plane hairspring and ultra-high vibration frequency of 6 Hz (43,200 times / hour) greatly improves the shock resistance of the escapement system. The travel time accuracy reaches +1.1 seconds / 24 hours, which is only one tenth of the tolerance allowed by the Swiss Official Observatory Certification (COSC).
2006: Audemars Piguet’s exclusive escapement system
Pioneering design in history: Audemars Piguet Royal Oak
In 1972, Audemars Piguet broke the inherent conventions of the traditional watchmaking industry and launched an unprecedented luxury sports watch-the Royal Oak series, which established Audemars Piguet’s legendary status in the history of modern watchmaking. Designed by Gérald Genta, the Royal Oak series watches have broken the conventional stainless steel materials and design features to become an innovation that challenges traditional luxury watches, and is equipped with the world’s thinnest A self-winding movement with a central rotor, an octagonal bezel fixed with 8 hexagonal screws, a dial engraved with the ‘Tapisserie’ checkered pattern, and a fully integrated metal strap and case. In addition to the strong sports design style, the most exciting thing about the Royal Oak watch is its innovative spirit: In the era when luxury watches were all made of precious metals such as gold, Audemars Piguet successfully introduced stainless steel materials into high-end The field of watchmaking is a revolutionary innovation in the history of horology.
1972: Sketch by Jero Zunda (left) and the first Audemars Piguet Royal Oak watch Ref. 5402ST
1972: Advertising for the Royal Oak watch
For Audemars Piguet, adherence to tradition and courage to innovate are not incompatible. The precise grasp of the two drives the birth of extraordinary masterpieces of timepieces and the technological innovation of watchmaking. Since the creation of Audemars Piguet in 1875, a new chapter has been created for the future of complex watchmaking from the original manual watchmaker through generations and innovations, making Audemars Piguet irreplaceable in the 21st Century Fine Watchmaking Bureau Status.