The first boutique of Swiss haute horlogerie brand in China opened in Chongqing Times Square. To celebrate this special occasion, Mr. Alain Zimmermann, CEO of Baume & Mercier, attended the scene and cut the ribbon for the grand opening of the new store with the well-known film star Ms. Dong Jie.

The opening of the Chongqing Times Square boutique is one of the major plans for the new chapter of Baume & Mercier in 2012. Mr. Alain Zimmermann, CEO of Baume & Mercier, said: ‘This is an exciting time for us. The opening of the Chongqing boutique provides Baume & Mercier an ideal opportunity to further share our new opportunities with consumers in the Chinese market. Philosophy. 2012 is very important for Baume & Mercier, our brand family has added a lot of fresh and vibrant elements, and continues to share our brand motto-Life is about moments. ‘
The Baume & Mercier Chongqing Times Square store follows the consistent design style of global boutiques, with the theme of presenting the lifestyle of Hamilton, expressing the joy, sharing and endurance that Baume & Mercier has always advocated. The entire store is based on soft tones such as off-white and light brown. The same color system brings out a rhythmic layering. The carefully selected log materials are brightly and meticulously illuminated, so that the overall space presents a soft, intimate and warm atmosphere. At the same time of appreciating the watch, it is like the holiday mood of being on the beach of Humberton, living in the moment and leaving a mark of happiness and beauty in my heart.

The Baume & Mercier boutique is a space for customers to experience the brand concept. The elaborate design feels like an immersive experience and is completely immersed in the source of the brand’s inspiration, the House of Humberton. When the customer walks into the store, he / she will feel a cozy environment like home. The new space design makes people experience comfort, elegance, harmony, joy and timelessness. The beachfront jewelry and elegant white floor-to-ceiling windows are full in the store. It seems that there are waves of sea breeze blowing, letting people linger in the cozy leisure life scenery, lingering in Baume & Mercier’s latest 2012 models, sharing this most intimate and memorable moment with friends and family.