Blue dials are all the rage. This is not a fleeting trend, but a firm value concept in the watchmaking industry today.
The dial is like a car chassis and a coat of passersby on the railway station platform in winter, unobtrusive. In addition to one or two main colors, more novel colors emerge from time to time. For timepieces, the most common shades are white, beige, ivory, and silver. In addition, they are named according to different shades, such as champagne or milky white.
Although light tones and relatively neutral tones hold the supremacy of dial colors, we still notice that there are different color trends in each period, and this trend is usually longer than that of the ready-to-wear series. The watch industry is relatively slow to update).
For years, brown (sometimes called ‘chocolate’) dials have been favored. Today, due to the popularity of black cases, sandal black dials continue to emerge, often with contrasting red sports logos.
At the same time, blue dials are becoming increasingly popular. Whether it is a three-hand watch or an advanced complication watch, the time is displayed in indigo, sea blue or sky blue. What is interesting is that when more and more watchmaking brands release press releases, they will always announce that the new models or series they are launching are decorated with blue, and other colors only appear in the technical description.
Why do watchmaking brands rush to blue?
The lecture of the famous color history expert Michel Pastoureau (his book explores the ins and outs of black, green and stripes with passion) gives us clues to further understand this phenomenon.
In his book ‘Bleu Histoire d’une couleur’ (blue, a history of color) (published by éditions du Seuil in 2000), Pastoureau uses countless documents to describe blue in the classical period and How to be despised in the early Middle Ages, and how its status changed in the twelfth century, becoming the exclusive color of the Virgin Mary and the sky, and then the exclusive color of the royal and nobles, (now) became the favorite of Westerners And the most commonly used colors for clothing. Because of its great success in the fashion industry, blue has gradually entered all consumer areas, becoming ‘a magic word, full of attractiveness, a soothing effect, a word that stimulates dreams. It is also a word to promote sales.’
The most neutral colors
Pastoureau explained that the reason why blue has become a star is because ‘the underlying symbol of blue means relatively light, and it is not brazen or aggressive.’ In other words, blue is attractive because it is ‘not shocking, harmless, and violent.’ Blue is ‘safe and cohesive.’ Because blue has become ‘the most serene and neutral color.’
From this perspective, the watchmaking industry seems to have a winning weapon. However, unlike the clothing industry, so far, blue has been relatively rare in watchmaking. Our eyes are used to a more subtle, low-key light color, while the blue dial brings an unprecedented experience, representing boldness and boldness, and playing with ‘goodwill capital’, people actively associate it with countless positive values. Together (elegance, strength, endlessness, tranquility, expansiveness, etc.).
Wearing a blue dial watch is a new way to express itself and ingenuity, while playing with a sense of security. The future may not be smooth sailing. Controlling the present is king.