‘woodie’ is the name of a specific car design, originating from the early 1930s. It is a type of ‘wagon’, the rear part of which is usually made of wood framed wood, or metal paint panel. Woodie car was popular in the United States from the 1930s to the 1950s, and introduced a variety of styles and models. In addition to simple basic equipment, there are many options such as luxury upgrades.
The characteristic of Woodie car is that the rear part is usually made of wood framed wood or painted metal panel.
    Back in Geneva, Baume & Mercier CEO Alain Zimmermann remembers this old classic car. He decided: ‘In order to implement the brand’s new concept-the seaside life of Humberton, we must find a woodie car that matches the brand image to perfectly interpret the concept of a famous person.
    So the brand embarked on the search for the best woody car. Starting with Europe first, unfortunately, nothing has been gained here. Later, Baume & Mercier discovered that there are still a few woodie cars in the US that are still on sale. Because the number is too scarce, making the search difficult … The celebrity tried to change direction and began to search for historical models in the field of art. Unexpectedly, he soon got satisfactory results!
This Ford, produced in 1949, attracted the attention of Baume & Mercier employees, and the bodywork was crafted in maple panels and cream tones
    One of Baume & Mercier’s employees is a collector of antique cars. He also joined the hunt to help find woodie produced by famous car brands such as Chevrolet, Buick and Cadillac. His gaze was fascinated by a Ford produced in 1949, with a body in maple wood panels and cream tones. He explained: ‘Everything from the brakes to the engine retains the original equipment, 100% antique woodie. When you get on the seat and hold the wide bakelite steering wheel, Humberton seems to be at the front corner.’ A veritable family car that can accommodate up to eight people. It can be used to drive a beach trip at any time and travel around.
Everything from brakes to engines retains original equipment, 100% antique woodie
    The car went through it for a month. On December 21, 2010, its wheels made contact with the Swiss airport apron for the first time. Once the license plate is approved, it will be the designated car for VIPs traveling to Geneva. If you happen to be here, maybe you are also lucky enough to meet this famous antique woodie on the street!
Once the license plate is approved, it will be the designated car for VIPs traveling to Geneva
Model: Ford 1949 Woodie Wagon
Engine: V8 flat-head start, 239 cubic inches, 100 horsepower
Transmission: three-stage standard transmission