On December 6, 2014, Hublot opened its first brand gallery in a well-known design area in Miami, USA. At the same time, a brand new retail concept was launched in this artistically rich design area, marking another solid step for the brand’s market development in the world’s major luxury shopping areas.
Unlike other boutiques of the brand, the store will only display unique limited-edition and ultra-complex watches, some of which will debut in the United States. In addition, the Hublot Gallery Collecting Club is actively setting up to enable collectors to get in touch with enthusiasts and the luxury world of brands.
‘We believe that the design district is the future of Miami. The open-air shopping malls and restaurants make it the most attractive and attractive place. There are many galleries and pop culture centers here, and the art atmosphere is very strong. We extract from it Inspired, the design created this gallery-style boutique. ‘
A grand opening event was hosted on that day, hosted by the brand’s CEO Ricardo Guadalupe. At the event, Hublot also revealed to the public a unique art installation designed by the famous artist Brainwash. Brand image ambassador Usain Bolt led a group of local children in a unique sprint competition to support the foundation in his name.
At the event, a unique Big Bang Unico watch and its matching box were also displayed. The work debuted at the Bal Harbour boutique the night before. It was designed by Brainwash (Mr. Brainwash) and inspired by the design. From the Mona Lisa painting he created. This piece is a unique artistic interpretation of Hublot by Brainwash.
As the global image ambassador of Swiss history and culture, Hublot has always taken the responsibility to maintain and promote Swiss spiritual values. The decoration and atmosphere in the store are the perfect example. Taking inspiration from the Swiss mountains, the store is decorated with logs, creating a pleasant natural original atmosphere.