On March 12th, TAG Heuer’s flagship store in Beijing Guomao opened its doors, adding a new location for this Swiss pioneering watchmaking brand.
Beijing International Trade Center is the largest comprehensive commercial building group in Beijing and even the whole country, including hotel, department store, office, apartment and other service functions. One of the most eye-catching international trade projects is the tallest building in Beijing, with a height of 330 meters. TAG Heuer’s flagship Guomao Guomao flagship store is located on the ground floor of Guomao Mall, with a business area of 63 square meters, and is adjacent to a number of luxury brands. Located in one of Beijing’s most high-end department stores, Guomao Mall, the superior location has brought considerable traffic. TAG Heuer believes this will make a significant contribution to shaping the brand image and increasing sales share.
TAG Heuer’s footsteps don’t stop there. After successively absorbing youngsters such as Cristiano Ronaldo, Cara Delevingne as brand ambassadors, the brand connotation has been extended to four major areas: art, sports, lifestyle and Swiss Table inheritance. This watch brand with a history of more than 150 years has never abandoned its proud pioneering spirit. For example, in the field of music and art, domestic singer Deng Ziqi has recently become the TAG Heuer brand ambassador and also the TAG Heuer brand. The first Chinese female singer in the TAG Heuer family.
Beijing Guomao flagship store is TAG Heuer’s 15th point of sale in Beijing, and it is also the third direct-operated store in Beijing. In the good performance of the first two direct-operated stores-Shin Kong Tiandi Store and Oriental Plaza Store, TAG Heuer decided to open the third direct-operated store in Beijing. This direct-operated store in the International Trade Center was completely renovated. It is currently the only point of sale in Chaoyang District.
On both sides of the entrance of Beijing Guomao flagship store, the image of two of the TAG Heuer ambassador family-Cristiano Ronaldo and Cara Delevingne-is a clear sign of the brand’s transformation towards a youthful line. As the sports representative who has won Mr. Football for the third time in the football industry, and the new generation of supermodels in the field of fashion and lifestyle, the two have achieved remarkable results in the areas that TAG Heuer pays attention to and advocates, echoing TAG Heuer’s brand attitude-‘Don’t be afraid of challenges, be yourself’.